Smeal’s Dan Guide says remanufacturing extends a product’s life cycle and could potentially help managers maximize profits. However, managers may fear that remanufacturing cannibalizes new product sales. Guide says proper understanding of pricing strategies, competition, and customers who value functionality enables firms to reach new customers.
After collaborating with companies like Xerox, Hewlett-Packard, and Kodak, Dan Guide is equipped with valuable industry experience and emphasizes its importance to his doctoral students as an associate professor of operations and supply chain management at Smeal. Stemming from his years in the field, his research interests lie in consumer perceptions of remanufactured products and studying sustainability from a business perspective.