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Supplier Integration in New Product Development Can Benefit from Modular Design Competence

A new research study suggests that supplier integration into the new product development process can be more beneficial if buyers increase their competency in modular design. A Penn State Smeal College of Business faculty member examines the ways modular design competence can mitigate costs and challenges associated with supplier integration while making best use of the benefits.

How a Seller's Conspicuous Consumption Impacts Buyers' Perceptions

What kind of judgments do buyers make based on the way a sellers present themselves? How do these judgments impact buyers’ willingness to close a sale? Researchers addressed these questions in a recent Penn State Smeal College of Business study, specifically examining the effects of sellers’ conspicuous consumption on the buyer-seller relationship.

Marketing for Better IPO Performance

If managers want to position their young firms for better performance as they enter the public market, they should devote more resources to marketing activities early in the firm’s lifecycle, says a recent study from researchers at Penn State’s Smeal College of Business and Georgia State University’s J. Mack Robinson College of Business.